Course Curriculum

• 1. Lithuanian energy innovation ecosystem and potential

  First chapter presents how Lithuanian energy innovation ecosystem operates, key ecosystem actors, opportunities for attracting investment, general trends in the energy and cleantech field.

  • 1.1. Analysis of the Development of the Lithuanian Energy Sector (since 1990) and an Overview of the Current Situation
  • 1.2. Strategic goals of the Lithuanian energy sector until 2050
  • 1.3. Objectives of the European Commission Green Course and related opportunities for Lithuania
  • 1.4. Trends in the global energy sector and the transformation of the European Union (EU) energy towards climate neutrality in 2050
  • 1.5. Overview of the Lithuanian Energy Innovation Ecosystem
  • 1.6. Opportunities provided by Lithuanian and EU investment funds financial mechanisms to finance energy innovations
  • 1.7. Venture capital funds, acceleration and pre-acceleration programs operating in Lithuania
  • 1.8. Main energy acceleration programs operating in foreign countries
  • 1.9. Intellectual Property Protection and Patenting in Lithuania
  • 1.10. Legal environment for pilot energy innovation and the application procedure
  • 1.11. The most promising areas for energy innovation
  • 1.12. Identification of Lithuanian energy sector development problems and potential for new products and services in this field
  • 1.13. Open access infrastructure for the development and testing of energy innovations

• 2. Brainstorming and planning your energy business idea

  • 2.1. Energy Startup Success story #1 – HeatVentors (Hungary)
  • 2.2. Why do most startups fail?
  • 2.3. Who is your ideal customer?
  • 2.4. Homework assignment #1 – Customer Personae
    1 day
  • 2.5. What’s your value proposition?
  • 2.6. Homework assignment #2 – Value Proposition Design
    3 days
  • 2.7. Business Model / LEAN Canvas
  • 2.8. Homework assignment #3 – Business Model using Lean Canvas
    1 day
  • 2.9. Brief plan for market research
  • 2.10. Homework assignment #4 – Market Research Plan
    1 day
  • 2.11. Market size definitions
  • 2.12. Market size estimation: top-down
  • 2.13. Market size estimation: bottom-up
  • 2.14. Homework assignment #5 – Estimating Target Market Size
    3 days
  • 2.15. Formula of irresistible offer
  • 2.16. Irresistible offer in practice
  • 2.17. Touchstone of irresistible offer
  • 2.18. Believability of irresistible offer
  • 2.19. Homework assignment #6 – Creating an Irresistible offer
    1 day
  • 2.20. Self-evaluation quiz #1 – Brainstorming and planning your energy business idea
    5 questions10 min

• 3. Testing and validating your energy business idea

  • 3.1. Energy Startup Success Story #2 – Viezo (Lithuania)
  • 3.2. Problem – Solution – Market Fit
  • 3.3. Key Steps to Test Your Hypotheses
  • 3.4. Homework assignment #7 – Hypotheses and Experiment Cards
    1 day
  • 3.5. Initial Validation Through Interviews
  • 3.6. Who Should You Talk to
  • 3.7. 5 Steps to Get Useful Interviews
  • 3.8. Practical Tips for Effective Interviews
  • 3.9. Homework assignment #8- Meaningful interviews
    7 days
  • 3.10. Initial Validation through Marketing Funnel
  • 3.11. Homework assignment #9 – Sales (Marketing) Funnel
    1 day
  • 3.12. Landing Page as Your MVP
  • 3.13. Key Elements of Landing Page
  • 3.14. Tips for Effective Landing Page
  • 3.15. Why do You Need Sales or Lead Funnel
  • 3.16. Sales Funnel in Startups
  • 3.17. Example: B2B Lead Funnel
  • 3.18. Example: B2C Sales Funnel
  • 3.19. How to Plan Your Lead Funnel
  • 3.20. Homework assignment #10 – Landing Page and Marketing Funnel Checklist
    10 days
  • 3.21. Requirements for Key Metrics
  • 3.22. Pirate Metrics
  • 3.23. What Should You Measure
  • 3.24. Bring Your Experiment Cards Back
  • 3.25. Homework assignment #11 – Funnel Metrics
    21 days
  • 3.26. Self evaluation quiz #2 – Testing and validating your energy business idea
    5 questions10 min

• 4. Getting your energy idea to the market &gaining market traction

  • 4.1. Energy Startup Success Story #3 – Hepta Airborne (Estonia)
  • 4.2. Start with your positioning statement
  • 4.3. Homework assignment #12 – Positioning Slogan
    3 days
  • 4.4. Marketing Plan on 1 Page: the Concept
  • 4.5. Marketing Plan on 1 Page: When to Use It
  • 4.6. Marketing Plan on 1 Page: Example
  • 4.7. Marketing Plan on 1 Page: How to Make More Actionable
  • 4.8. Homework assignment #13 – Marketing Schedule and One-pager
    3 days
  • 4.9. Introduction to Sales Pipeline
  • 4.10. Sales Plan on 1 Page
  • 4.11. Sales Weapons part #1
  • 4.12. Sales Weapons part #2
  • 4.13. Sales Weapons part #3
  • 4.14. Homework assignment #14 – Sales Plan
    1 day
  • 4.15. Self evaluation quiz #3
    5 questions10 min

• V. Helping your new energy business grow & Pitching to investors

  • 5.1. Energy Startup Success Story #4 – Skeleton Technologies (Estonia)
  • 5.2. Main Steps in Fundraising Process
  • 5.3. Calculate your costs
  • 5.4. Stay lean on expense
  • 5.5. Evaluate your need for investment
  • 5.6. Practical Tips for Fundraising
  • 5.7. Structure of Investor Pitchdeck
  • 5.8. Homework assignment #15 – Investor Pitch Deck
    5 days
  • 5.9. Self evaluation quiz #4 – Helping your new energy business grow & Pitching to investors
    5 questions10 min