Course Curriculum
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1. Lithuanian energy innovation ecosystem and potential
First chapter presents how Lithuanian energy innovation ecosystem operates, key ecosystem actors, opportunities for attracting investment, general trends in the energy and cleantech field.
- 1.1. Analysis of the Development of the Lithuanian Energy Sector (since 1990) and an Overview of the Current Situation
- 1.2. Strategic goals of the Lithuanian energy sector until 2050
- 1.3. Objectives of the European Commission Green Course and related opportunities for Lithuania
- 1.4. Trends in the global energy sector and the transformation of the European Union (EU) energy towards climate neutrality in 2050
- 1.5. Overview of the Lithuanian Energy Innovation Ecosystem
- 1.6. Opportunities provided by Lithuanian and EU investment funds financial mechanisms to finance energy innovations
- 1.7. Venture capital funds, acceleration and pre-acceleration programs operating in Lithuania
- 1.8. Main energy acceleration programs operating in foreign countries
- 1.9. Intellectual Property Protection and Patenting in Lithuania
- 1.10. Legal environment for pilot energy innovation and the application procedure
- 1.11. The most promising areas for energy innovation
- 1.12. Identification of Lithuanian energy sector development problems and potential for new products and services in this field
- 1.13. Open access infrastructure for the development and testing of energy innovations
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2. Brainstorming and planning your energy business idea
- 2.1. Energy Startup Success story #1 – HeatVentors (Hungary)
- 2.2. Why do most startups fail?
- 2.3. Who is your ideal customer?
- 2.4. Homework assignment #1 – Customer Personae
- 2.5. What’s your value proposition?
- 2.6. Homework assignment #2 – Value Proposition Design
- 2.7. Business Model / LEAN Canvas
- 2.8. Homework assignment #3 – Business Model using Lean Canvas
- 2.9. Brief plan for market research
- 2.10. Homework assignment #4 – Market Research Plan
- 2.11. Market size definitions
- 2.12. Market size estimation: top-down
- 2.13. Market size estimation: bottom-up
- 2.14. Homework assignment #5 – Estimating Target Market Size
- 2.15. Formula of irresistible offer
- 2.16. Irresistible offer in practice
- 2.17. Touchstone of irresistible offer
- 2.18. Believability of irresistible offer
- 2.19. Homework assignment #6 – Creating an Irresistible offer
- 2.20. Self-evaluation quiz #1 – Brainstorming and planning your energy business idea
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3. Testing and validating your energy business idea
- 3.1. Energy Startup Success Story #2 – Viezo (Lithuania)
- 3.2. Problem – Solution – Market Fit
- 3.3. Key Steps to Test Your Hypotheses
- 3.4. Homework assignment #7 – Hypotheses and Experiment Cards
- 3.5. Initial Validation Through Interviews
- 3.6. Who Should You Talk to
- 3.7. 5 Steps to Get Useful Interviews
- 3.8. Practical Tips for Effective Interviews
- 3.9. Homework assignment #8- Meaningful interviews
- 3.10. Initial Validation through Marketing Funnel
- 3.11. Homework assignment #9 – Sales (Marketing) Funnel
- 3.12. Landing Page as Your MVP
- 3.13. Key Elements of Landing Page
- 3.14. Tips for Effective Landing Page
- 3.15. Why do You Need Sales or Lead Funnel
- 3.16. Sales Funnel in Startups
- 3.17. Example: B2B Lead Funnel
- 3.18. Example: B2C Sales Funnel
- 3.19. How to Plan Your Lead Funnel
- 3.20. Homework assignment #10 – Landing Page and Marketing Funnel Checklist
- 3.21. Requirements for Key Metrics
- 3.22. Pirate Metrics
- 3.23. What Should You Measure
- 3.24. Bring Your Experiment Cards Back
- 3.25. Homework assignment #11 – Funnel Metrics
- 3.26. Self evaluation quiz #2 – Testing and validating your energy business idea
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4. Getting your energy idea to the market &gaining market traction
- 4.1. Energy Startup Success Story #3 – Hepta Airborne (Estonia)
- 4.2. Start with your positioning statement
- 4.3. Homework assignment #12 – Positioning Slogan
- 4.4. Marketing Plan on 1 Page: the Concept
- 4.5. Marketing Plan on 1 Page: When to Use It
- 4.6. Marketing Plan on 1 Page: Example
- 4.7. Marketing Plan on 1 Page: How to Make More Actionable
- 4.8. Homework assignment #13 – Marketing Schedule and One-pager
- 4.9. Introduction to Sales Pipeline
- 4.10. Sales Plan on 1 Page
- 4.11. Sales Weapons part #1
- 4.12. Sales Weapons part #2
- 4.13. Sales Weapons part #3
- 4.14. Homework assignment #14 – Sales Plan
- 4.15. Self evaluation quiz #3
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V. Helping your new energy business grow & Pitching to investors
- 5.1. Energy Startup Success Story #4 – Skeleton Technologies (Estonia)
- 5.2. Main Steps in Fundraising Process
- 5.3. Calculate your costs
- 5.4. Stay lean on expense
- 5.5. Evaluate your need for investment
- 5.6. Practical Tips for Fundraising
- 5.7. Structure of Investor Pitchdeck
- 5.8. Homework assignment #15 – Investor Pitch Deck
- 5.9. Self evaluation quiz #4 – Helping your new energy business grow & Pitching to investors